Responsive Websites More Important Than Ever for Nonprofits

| April 19, 2013

Shipments of desktop PCs and Macs continue to drop

ipad mobile deviceDeclines in PC shipments worldwide continue to decline faster than the experts predicted. A recent report by the IDC shows a 13.9% decline in Q1 of 2013. There are just more of us accessing the web using tablets and smart phones. This will continue to put pressure on nonprofit organizations to develop responsive websites – especially if they want to have a hope of catching younger, more tech-savvy volunteers and donors.

It’s more than a simple decline in desktop usage

There is a clear preference and movement toward mobile devices for entertainment and casual use. The holdouts for the PC market are primarily business users, who still strongly prefer a traditional computer. But once they leave the office, they are switching to mobile devices. And that’s probably when they are more likely to be looking at and interacting with your nonprofit organization’s website. So if the text is too small, if the buttons are too tiny to use on a touch-screen, or if your site is using technology that doesn’t transfer to their device – then you’re going to lose your chance to interact with them.

If first impressions matter, what does your website say about you?

Don’t think that a poorly designed poorly functioning website will tell people that you are spending your money on the cause not the technology. It doesn’t work that way. Expectations are just higher now and a poor website translates to opinion of the organization.

Responsive technology isn’t a problem for those using popular blog-based CMS

Fortunately for those organizations built on Content Management Systems like WordPress, this is a relatively easy problem to fix. Responsive themes, those that are optimized for mobile devices, are easily obtainable if you don’t want to customize your current theme. Themes are kind of like paint on a car, they control the visual presentation of your site. Changing the way your site looks and responds doesn’t mean having to change the data – stories, posts, and pictures – behind the paint. It’s relatively painless compared to hard-coded websites.



Category: Technology

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